About – Trey Thomason

About Me

Certified Marketing Expert

Hello, I’m Trey Thomason, an accomplished Marketing Expert based in Dallas, Texas, with over a decade of experience in customer service, strategic planning, and digital marketing operations. Throughout my career, I’ve focused on driving brand recognition and strategic growth for leading organizations, demonstrating an ability to align marketing objectives with business development and content management paradigms. I’ve honed my skills in managing successful marketing campaigns, project management, community outreach, and process optimization.

My expertise lies in experiential marketing, project management, and regional market management, roles I’ve embraced at Lime Media Group, Direct to Hispanic, and Victory Marketing Agency respectively.

I’m proud of the results I’ve achieved, including managing marketing campaigns that generated over 10,000 consumer impressions and brand interactions, and implementing process improvement strategies that led to a 150% increase in regional sales. With an MBA in International Marketing from The University of Texas and a Bilingual Certification in Spanish, I’ve developed an exceptional ability to navigate diverse markets and audiences. My robust technical skills, combined with my problem-solving acumen, make me a versatile professional in an evolving digital landscape.

I’m a proud recipient of several notable awards, including the EXP Awards National Marketing Tour of the Year Nominee and the McMurry Track & Field Hall of Honor. As an active participant in professional affiliations, I’m a member of the Hispanic Marketing Association and the Experiential Marketing Professionals Association.

Outside of my professional life, I’m a competitive runner and enjoy travel, fitness and nutrition, creative writing, and music composition. I’m also dedicated to volunteering and have participated in outreach mission trips in Texas and New Mexico. Fluent in English and Spanish, and proficient in a range of technical platforms, I am a dynamic marketing professional passionate about creating impactful marketing strategies and fostering strong customer relationships.

My Skills

As a marketing expert, I am proficient in various marketing tools and possess excellent communication and leadership abilities.

Sales 90%

Leadership 91%

Strategic Planning 97%

Event Management 98%

Marketing 99%

Team Building 99%

Experience

Experiential Marketing Manager, Lime Media

As an Experiential Marketing Manager, I have been responsible for spearheading immersive and memorable brand experiences that captivate audiences and drive business growth. Through a strategic blend of creativity and meticulous planning, I have conceptualized and executed impactful experiential campaigns that resonate with target markets. From ideation to execution, I have collaborated closely with cross-functional teams, including creative, events, and digital marketing, to ensure seamless integration of experiential initiatives with broader marketing strategies. Leveraging my strong project management skills, I have overseen aspects of event planning, budgeting, vendor management, and on-site logistics, ensuring flawless execution of experiential activations. By harnessing data analytics and post-event evaluations, including measuring metrics with the account managers, I have continuously optimized campaigns, delivering measurable results and ROI. Through my passion for creating immersive brand experiences, I have contributed to enhancing brand awareness, customer engagement, and overall brand affinity for the organization.

Project Manager, DirecToHispanic

As a dedicated Project Manager specializing in the Hispanic market, I excelled in leading and executing projects with precision and efficiency. By employing creative problem-solving skills and fostering close collaboration with senior leaders, I successfully managed projects within tight timeframes and budget constraints. Through effective communication and coordination with colleagues, I determined the necessary plans and allocated resources to achieve project goals and objectives. With a keen focus on the Hispanic market, I developed and implemented targeted projects while closely monitoring costs and assessing performance. Notably, I directed multiple large-scale events, resulting in significant market sales growth. By working closely with contractors and adapting project plans to meet organizational requirements, I consistently met project deadlines and exceeded expectations. With my unwavering commitment to excellence, strategic planning, and adaptability, I delivered successful outcomes, contributing to the organization’s growth and success in the Hispanic market.

Regional Market Manager, Victory Marketing

As a Regional Market Manager for Victory Marketing at Sam’s Club Member’s Mark, I excelled in leading and managing regional sales operations. Through the implementation of effective process improvement strategies, I achieved a remarkable 150% increase in regional sales, elevating the brand’s position to a top-ranking status. Serving as a liaison between senior management and front-line team members, I successfully facilitated the implementation of impactful changes that revitalized market growth. By actively networking and fostering strong professional partnerships, I built lasting connections with prospects, fostering loyalty and longevity. As a dedicated leader, I provided comprehensive training and coaching to the sales team, equipping them with effective selling strategies and closing techniques, ensuring their continued success. Additionally, I personally conducted product demonstrations, addressed customer inquiries, and closed contracts by traveling to customer sites. Through my strategic initiatives, leadership skills, and unwavering commitment to customer satisfaction, I made significant contributions to the regional success and market growth of Sam’s Club Member’s Mark.

Testimonials

Trey is one of our "go-to" Event Managers. From local events to roadshows and tours - we can always count on Trey to do an outstanding job. He is a great leader and team player. Highly recommend working with him.

Vinny Antonio

President at Victory Marketing Agency and CEO at Armada

Trey Thomason was everything I needed in a team lead: when the previous lead quit unexpectedly, Trey was sent in by a temp agency to cover the job. With some prior experience in food demonstrations, he jumped into the role of managing the roadshow in one weekend, and within the month, had doubled the numbers for the region. If you need someone reliable and competent, Trey Thomason is your man.

Dominic Tuttle

Former Roadshow Manager, F&S Gourmet Foods, LLC

Trey is an extremely hard worker and is always looking for ways to improve any situation. I have worked with Trey on many projects and he has always been a key asset for our team to be successful. Trey is also Bilingual and fluent in Spanish, has a can do attitude, and will be a great addition to any team he is a part of.

Nathan Peterson

Regional Event Manager at DriveShopUSA

Trey Thomason did a great job managing my seasonal Pumpkin business. He was in charge of web development and business development. Trey interacted with customers very professionally on a daily basis. I highly recommend working with Trey.

Ross Bennett

Business Development Manager | Retail Finance Program | First Financial Bankshares, Inc.