2019 Nissan National Tour

In 2019, Nissan Automotive launched a national community initiative with the aim of establishing meaningful connections with consumers across the country. The initiative encompassed a diverse range of events, including sporting events such as baseball games, LGBTQ+ Pride events, and music festivals. Through sponsorship of over 50 large-scale events, Nissan successfully engaged with communities on a nationwide scale. The initiative garnered impressive results, reaching over 100,000 unique visitors and impressions. To enhance consumer engagement, Nissan incorporated a user-friendly photo booth that seamlessly shared event photos via email and social media. By collaborating with local Nissan dealers, the campaign fostered stronger connections between the brand and local communities, providing attendees with an immersive experience to explore Nissan’s new vehicles and features, free from the typical pressures associated with dealership visits. The resounding success of this campaign showcased Nissan’s ability to connect with diverse audiences and solidify its presence in communities across the nation.