2017 Mazola Description and Numbers

Working closely with Mazola to meet their company goals, we successfully addressed the challenge of increasing competition and the growing focus on health and healthy living in the U.S. market. Our solution involved implementing targeted programs aimed at Hispanic consumers, with a strong emphasis on heart-healthy messaging and practical cooking tips. We were particularly excited about our multi-state, multi-vehicle mobile tour promotion that brought us to retail store-fronts across all five New York City boroughs as well as New Jersey. During this remarkable three-month period in 2017, we organized over 100 mobile tour stops and events, where our dedicated brand teams prepared traditional recipes using Mazola Corn oil, while educating consumers about the brand. Alongside distributing recipes, coupons, and samples, we also introduced a redemption program that rewarded consumers for their Mazola product purchases. The outcome of our efforts was truly gratifying, with both retailers and consumers expressing their appreciation for the brand interaction and the personalized connection they experienced with Mazola.