2019 Click It Or Ticket Campaign

In 2019, the Texas Department of Transportation launched its impactful ‘Click It or Ticket’ campaign, aimed at raising awareness and increasing enforcement of seat belt usage. This campaign was particularly significant as it partnered with David and Wendy Mills, who tragically lost their daughter in a one-vehicle accident due to the absence of a seat belt. The campaign emphasized the importance of seat belt usage through their heartbreaking story and highlighted the consequences of neglecting this safety measure. The Mills’ founded the Kailee Mills Foundation to support families who have experienced similar losses and to promote seat belt usage. As part of the campaign’s success, they created seat belt awareness ribbon stickers that community members could order for free to remind others to buckle up. The 2019 Texas ‘Click It or Ticket’ campaign made a profound impact by visiting 13 media markets across Texas in 24 days, effectively raising awareness and encouraging safer driving practices.