2018 Juanita's Menudo

: In 2018, Juanita’s Menudo Campaign took the culinary world by storm with its innovative and engaging approach. With a mission to promote the convenience and authentic flavors of Juanita’s products while celebrating Mexican culinary traditions, the campaign featured 10 large-scale events held in Dallas, Fort Worth, and Houston. The campaign generated impressive consumer engagement, distributing samples, hosting digital photo booths, and offering exciting giveaways, resulting in over 500,000 one-on-one consumer engagements. Alongside these immersive experiences, the campaign enlisted the participation of renowned radio show personalities and social media influencers, who contributed to the vibrant discussions about menudo and its cultural significance. The campaign culminated in a memorable consumer event in East LA, featuring captivating performances by Mariachi los Reyes, Lupita Infante, Alvera de Leon, and local Mexican and folkloric dance troupes. The resounding success of the 2018 Juanita’s Menudo Campaign was further amplified by the combined media, digital, and PR impressions exceeding 100M, solidifying its impact and celebration of Mexican culinary traditions.